FS International Market Entry Strategies
| By: | FITT |
| Publisher: | Forum for International Trade Training (FITT) |
| Print ISBN: | 9781894566216 |
| eText ISBN: | 978-1-894566-21-6 |
| Edition: | 5 |
| Format: | Page Fidelity |
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Covers a comprehensive assessment of international market entry options for the export of products or services and optimal market entry strategies. The learner assess barriers to market entry, differentiate between market entry strategies, recommend potential international partners through consultations and analysis of strengths and weaknesses, and negotiate agreements.