Consumer Behavior--Human Pursuit of Happiness in The World of Goods
| By: | Jill Avery |
| Publisher: | Open Mentis |
| Print ISBN: | 9780979133671 |
| eText ISBN: | 9780997369625 |
| Edition: | 4 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Concepts and Application of Consumer Behavior for Marketing Students and Professionals: In this book, we describe, dissect, and discourse about human behavior in the world of goods—how we make our brand choices and then weave them into the tapestry of our lives to construct our identities. Among its distinguished peer of books that excel in cutting-edge theory, the book's distinction is in making its prose enchanting for students. So that students will actually read, eagerly, a thing called "textbook." Authors: Jill Avery (Harvard), Robert Kozinets (USC), Banwari Mittal (NKU), Priya Raghubir (NYU), and Arch Woodside (Boston College)