Writing Winning Proposals
| By: | Rebecca A. Gilliland and Thomas R. Hagley |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516516360 |
| eText ISBN: | 9781516562107 |
| Edition: | 3 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Table of Contents
This text teaches readers how to conceptualize and write public relations plans from the perspective of the plan reviewer. The process illustrated in the book is designed to win approval from the plan reviewers and foster a path for award-winning plan writing. The book describes components of the plan and provides examples to further demonstrate the strategy and thought process behind plan construction.