Country and Region Factbook
| By: | Written and edited by Johny K. Johansson and Michael T. Furick |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516508037 |
| eText ISBN: | 9781516563142 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Table of Contents
This is an essential adjunct to the primary text "The New Global Marketing: Local Adaptation for Sustainability and Profit". In effect a substantive appendix to the primary text, it provides in-depth analysis of how marketing is conducted in important countries and regions.