Overchoice
| By: | By Christian Gilde and Fredrick M. Chilson |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781634874427 |
| eText ISBN: | 9781516557882 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, this text provides context for the quandary and offers tools to help readers cope with it. The book examines overchoice as a psychological theme and establishes its sociological foundations. This timely text is well suited for courses in marketing, consumer behavior, social psychology, and economics.