Media Relations in the 21st Century
| By: | By Daniel Walsch |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781634871402 |
| eText ISBN: | 9781516558735 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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The text explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.