Poised to Respond
| By: | By Brian C. Sowa |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516506545 |
| eText ISBN: | 9781516564156 |
| Edition: | 2 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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Table of Contents
This text provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.