Effective Strategic Management
| By: | By Daniel Kipley and Ronald Jewe |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516505494 |
| eText ISBN: | 9781516559220 |
| Edition: | 2 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Table of Contents
This text gives readers a firm foundation in the theories and concepts of strategic management. It is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.