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Cover image for book Prime Time

Prime Time

By:By Peter Longini, PhD and James Gardner, MFA
Publisher:Cognella, Inc. - Books
Print ISBN:9781626612020
eText ISBN:9781516562763
Edition:1
Copyright:2013
Format:Page Fidelity

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Prime Time: The Game of Television is a role-playing simulation of America’s television business. This book is the players’ manual to that simulation. It provides the rules, facts, and procedures through which students assume the roles of producer, network executive, and advertiser.

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