The Media Business
| By: | By Susan De Bonis |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781626611429 |
| eText ISBN: | 9781516562565 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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Table of Contents
This book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. It closes with chapters on legal, ethical, and global issues.