Fast Break Sports
| By: | By Sue Carter and Dan Krier |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781631890703 |
| eText ISBN: | 9781516562398 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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This text is a comprehensive study of the joint history of sports and the media from the early instances of athletic competition to today’s multi-billion dollar industry replete with million-dollar players, marketing, advertising, and merchandising deals.