Principles and Practices of Strategic Management
| By: | By Linda L. Brennan and Faye A. Sisk |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781621313045 |
| eText ISBN: | 9781516562862 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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This book teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic.