Principles of Marketing
| By: | By Chris Samfilippo |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781516501113 |
| eText ISBN: | 9781516559251 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Based on the premise that successful marketing is equal parts art and science, this book introduces the basics of marketing in a clear, student-friendly way that’s comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.