Marketing with Web 2.0
| By: | By David L. Anderson |
| Publisher: | Cognella, Inc. - Books |
| Print ISBN: | 9781609275075 |
| eText ISBN: | 9781516564453 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Reflowable |
Lifetime - $146.34
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space.