How to Evaluate (and Improve) Your Community’s Marketing (Part 2)
| By: | John L. Gann Jr. |
| Publisher: | ICMA |
| Print ISBN: | 00475262 |
| eText ISBN: | 21676739v405 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
This two-part report offers more than eighty annotated evaluation questions useable in management assessments or group discussions. The questions, based on effective business marketing practice, are illustrated with examples of marketing by communities. Part Two will do the same for how to execute these decisions through the message, the graphics, and the media.