How to Evaluate (and Improve) Your Community’s Marketing (Part 1)
| By: | John L. Gann Jr. |
| Publisher: | ICMA |
| Print ISBN: | 00475262 |
| eText ISBN: | 21676739v404 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
This two-part report offers more than eighty annotated evaluation questions useable in management assessments or group discussions. The questions, based on effective business marketing practice, are illustrated with examples of marketing by communities. The questions in Part One point to ways to evaluate and improve the foundation of effective marketing: the decisions you make about the product, the market, the strategy, and the appeal.