Practical Promotion: How to Make Your Community a Winner with Citizens
| By: | M. Michelle Bono |
| Publisher: | ICMA |
| Print ISBN: | 00475262 |
| eText ISBN: | 21676739v391 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
Well-planned communications are the heart of any successful public information effort. A communication program needs to be built on strong themes, not scattered messages, and it needs to highlight priorities and take a proactive approach. Traditional methods and messages cannot break through today’s media barrage.