Introductory Marketing - Quick Reference Guide
| By: | Permacharts Inc |
| Publisher: | Permacharts Inc. |
| Print ISBN: | 9781554311989 |
| eText ISBN: | 9781554312986 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Table of Contents
A 4-page 8.5" x 11" quick reference guide. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. This Permachart provides a synopsis of key Marketing terms and concepts that together may be used as a quick and easy to follow reference and study tool