Management Information Systems
| By: | O'Brien, James; Marakas, George |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 0073376817 |
| eText ISBN: | 0077550714 |
| Edition: | 10 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Table of Contents
Overview: The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.